Disclaimer
DisclaimerThis e-book has been written for information purposes only. Everyeffort has been made to make this ebook as complete andaccurate as possible. However, there may be mistakes intypography or content. Also, this e-book provides information onlyup to the publishing date. Therefore, this ebook should be usedas a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and thepublisher do not warrant that the information contained in this ebookis fully complete and shall not be responsible for any errorsor omissions. The author and publisher shall have neither liabilitynor responsibility to any person or entity with respect to any lossor damage caused or alleged to be caused directly or indirectly bythis ebook.
Table of Contents
Introduction ................................................................................................ 7Chapter 1 – Getting Started .................................................................... 10Knowing the Reason Why You’re Starting Your YouTube Channel ....... 11Determining Your Target Audience......................................................... 12Know Your Direct Competition ................................................................ 13Scheduling Your Uploads........................................................................ 14Equipment and Software You’ll Need ..................................................... 15Allocating the Time to Create Your Videos ............................................. 17Chapter 2 – Choosing Your Niche.......................................................... 19Determining What You’re Good At.......................................................... 20Selecting a Category............................................................................... 21Researching Topics ................................................................................ 22Consider a “Desperate Niche”................................................................. 23Chapter 3 – How to Optimize Your YouTube Channel for Success .... 25Choose a Memorable Channel Name..................................................... 27Use an Attractive Channel Icon............................................................... 28Create a Channel Trailer......................................................................... 29Integrate Social Media Links ................................................................... 30Include Channel Art................................................................................. 31The About Section................................................................................... 32Chapter 4 – Developing Your Content Strategy.................................... 33Why Consistency is Important................................................................. 34YOUTUBE AUTHORITY5Types of Videos You Can Create............................................................ 34Vlogs................................................................................................... 35Company Culture Videos.................................................................... 36Interviews............................................................................................ 38Webinars............................................................................................. 39Events................................................................................................. 39Presentations...................................................................................... 40Tutorials .............................................................................................. 40Product Reviews................................................................................. 41Chapter 5 – Strategies for Building an Audience ................................. 43Comment on Similar Videos.................................................................... 44Use Social Media .................................................................................... 45Participate in Forums .............................................................................. 46Collaborate with Others........................................................................... 46Chapter 6 – Strategies for Increasing Your Customer Engagement... 48Create Simple and Beautiful Thumbnails................................................ 49Add Annotations to Drive User Actions ................................................... 50Keep Your Videos Short.......................................................................... 51Basic SEO Principles and Marketing Strategies Apply to YouTube........ 51Chapter 7 – How to Monetize Your YouTube Channel ......................... 53YouTube Partner Program...................................................................... 54Affiliate Products ..................................................................................... 54Work with Outside YouTube Partners..................................................... 55YOUTUBE AUTHORITY6Sell Your Own Merchandise.................................................................... 55Drive Traffic to Your Website .................................................................. 56Chapter 8 – Mistakes to Avoid on Your YouTube Channel.................. 57Purchasing Fake Reviews....................................................................... 58Doing a Video Dump ............................................................................... 58Ignoring Your Social Media Presence..................................................... 59Inconsistent Video Uploads..................................................................... 59Not Engaging With Your Audience.......................................................... 59Failing to Have a Plan ............................................................................. 60Trolling Other Channels and Begging for Views ..................................... 60Not Linking Your Channel to Your Social Media Accounts ..................... 61Conclusion ............................................................................................... 62
Introduction
ouTube is currently the world’s most popular video sharing
website and has become the second most used search engine
after Google. Every month, there are more than a billion users
who take advantage of the multimedia giant to watch videos from
their favorite YouTubers.
Earning money with YouTube can be an incredibly lucrative
method for making money if you are willing to invest the time and
effort into this avenue of passive income. While you may have
thought that you'd have to strike the viral video jackpot in order to
earn any passive income from YouTube, it is entirely feasible to
earn a side income that you can gradually build upon. Anyone
determined enough can make YouTube a profitable method of
income. You have to be willing to invest your time, and you have
to have patience if you want to be rewarded with a passive
income from YouTube.
YouTube has become a revolution that can no longer be
contained. Now more than ever, it is easier to create a video, put
it online, and share it with the world. Not only is this great on a
personal level, but a professional one as well. While there are
other video platforms out there, none has the same reach or profit
potential then you can get with YouTube.
A lot of major companies are starting to make their move to
establish their presence on YouTube because it is where they can
find their target audience these days. In order to make more
money, companies are looking to advertise in places where they
can reach and engage with more members of their target
audience. YouTube provides them with precisely what they need.
YouTube doesn't just benefit large corporations, small businesses
and individuals can also make a substantial profit on YouTube,
provide they can tap into the power of the video platform and use
it effectively. For the majority of people, getting started on
YouTube is the most challenging step. Starting a YouTube
business channel may seem daunting at first, but with the proper
planning and organization, you'll be able to increase your chances
of success.
There are specific strategies that you can use to ensure that your
target audience is actually watching your videos and that they like
the content that you are uploading to your channel. There are
different kinds of content that you will want to create, so you will
need to identify what works for you and your audience. Building
and maintaining an audience is crucial for the survival of your
YouTube channel.
Keep in mind that your YouTube channel is for business
purposes, so making money is at the core of everything you do.
You need to learn how to monetize your passion and rake in
profits by making videos of what you love. It is also important to
understand that there is no time better than the present to get
started on growing a successful YouTube channel for your
business or brand.
Disclaimer
This e-book has been written for information purposes only. Every
effort has been made to make this ebook as complete and
accurate as possible. However, there may be mistakes in
typography or content. Also, this e-book provides information only
up to the publishing date. Therefore, this ebook should be used
as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the
publisher do not warrant that the information contained in this ebook
is fully complete and shall not be responsible for any errors
or omissions. The author and publisher shall have neither liability
nor responsibility to any person or entity with respect to any loss
or damage caused or alleged to be caused directly or indirectly by
this ebook.
Table of Contents
Introduction ................................................................................................ 7
Chapter 1 – Getting Started .................................................................... 10
Knowing the Reason Why You’re Starting Your YouTube Channel ....... 11
Determining Your Target Audience......................................................... 12
Know Your Direct Competition ................................................................ 13
Scheduling Your Uploads........................................................................ 14
Equipment and Software You’ll Need ..................................................... 15
Allocating the Time to Create Your Videos ............................................. 17
Chapter 2 – Choosing Your Niche.......................................................... 19
Determining What You’re Good At.......................................................... 20
Selecting a Category............................................................................... 21
Researching Topics ................................................................................ 22
Consider a “Desperate Niche”................................................................. 23
Chapter 3 – How to Optimize Your YouTube Channel for Success .... 25
Choose a Memorable Channel Name..................................................... 27
Use an Attractive Channel Icon............................................................... 28
Create a Channel Trailer......................................................................... 29
Integrate Social Media Links ................................................................... 30
Include Channel Art................................................................................. 31
The About Section................................................................................... 32
Chapter 4 – Developing Your Content Strategy.................................... 33
Why Consistency is Important................................................................. 34
YOUTUBE AUTHORITY
5
Types of Videos You Can Create............................................................ 34
Vlogs................................................................................................... 35
Company Culture Videos.................................................................... 36
Interviews............................................................................................ 38
Webinars............................................................................................. 39
Events................................................................................................. 39
Presentations...................................................................................... 40
Tutorials .............................................................................................. 40
Product Reviews................................................................................. 41
Chapter 5 – Strategies for Building an Audience ................................. 43
Comment on Similar Videos.................................................................... 44
Use Social Media .................................................................................... 45
Participate in Forums .............................................................................. 46
Collaborate with Others........................................................................... 46
Chapter 6 – Strategies for Increasing Your Customer Engagement... 48
Create Simple and Beautiful Thumbnails................................................ 49
Add Annotations to Drive User Actions ................................................... 50
Keep Your Videos Short.......................................................................... 51
Basic SEO Principles and Marketing Strategies Apply to YouTube........ 51
Chapter 7 – How to Monetize Your YouTube Channel ......................... 53
YouTube Partner Program...................................................................... 54
Affiliate Products ..................................................................................... 54
Work with Outside YouTube Partners..................................................... 55
YOUTUBE AUTHORITY
6
Sell Your Own Merchandise.................................................................... 55
Drive Traffic to Your Website .................................................................. 56
Chapter 8 – Mistakes to Avoid on Your YouTube Channel.................. 57
Purchasing Fake Reviews....................................................................... 58
Doing a Video Dump ............................................................................... 58
Ignoring Your Social Media Presence..................................................... 59
Inconsistent Video Uploads..................................................................... 59
Not Engaging With Your Audience.......................................................... 59
Failing to Have a Plan ............................................................................. 60
Trolling Other Channels and Begging for Views ..................................... 60
Not Linking Your Channel to Your Social Media Accounts ..................... 61
Conclusion ............................................................................................... 62
Introduction
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